Transactional Vs Experiential journeys: understanding and designing for both | by Frank Van De Ven | UX Collective
![How consumer brands like Nike, Sephora, and Walgreens compete in ecosystems - Platform Thinking Labs – Platform Strategist | Platform Thinking Labs – Platform Strategist How consumer brands like Nike, Sephora, and Walgreens compete in ecosystems - Platform Thinking Labs – Platform Strategist | Platform Thinking Labs – Platform Strategist](https://platformthinkinglabs.com/wp-content/uploads/2022/08/consumerbrands3.png)
How consumer brands like Nike, Sephora, and Walgreens compete in ecosystems - Platform Thinking Labs – Platform Strategist | Platform Thinking Labs – Platform Strategist
![How consumer brands like Nike, Sephora, and Walgreens compete in ecosystems - Platform Thinking Labs – Platform Strategist | Platform Thinking Labs – Platform Strategist How consumer brands like Nike, Sephora, and Walgreens compete in ecosystems - Platform Thinking Labs – Platform Strategist | Platform Thinking Labs – Platform Strategist](https://platformthinkinglabs.com/wp-content/uploads/2022/08/Nike-Sephora-Walgreens-CaseStudy-Blog-coverimage.png)