Under Armour Launches UA Shop, Expanding Connected Fitness Suite With Personalized Shopping Experience
![Under Armour CEO: Connected fitness unit logs $120 million in 2018 revenue, brings consumer insights | ZDNET Under Armour CEO: Connected fitness unit logs $120 million in 2018 revenue, brings consumer insights | ZDNET](https://www.zdnet.com/a/img/resize/b3927d640766e834c6222f91723bdd3bd085b971/2019/02/12/4c8867e3-ea8d-4eb5-9f36-8f42c4c19e53/uaa-hovr-connected.png?auto=webp&width=1280)
Under Armour CEO: Connected fitness unit logs $120 million in 2018 revenue, brings consumer insights | ZDNET
![Under Armour Connected Fitness "Ask A Trainer" — Alex Luft | Sr. Product Manager at Amazon | Seattle, WA Under Armour Connected Fitness "Ask A Trainer" — Alex Luft | Sr. Product Manager at Amazon | Seattle, WA](https://images.squarespace-cdn.com/content/v1/555d2fd4e4b0c1834b594602/1515908864095-DQA3GH23TJYIC1164733/UA+Thumb+v1.jpg?format=1000w)
Under Armour Connected Fitness "Ask A Trainer" — Alex Luft | Sr. Product Manager at Amazon | Seattle, WA
![Under Armour's Transition to a Data-Driven Fitness Lifestyle Company – Will it Pay Off? - Digital Innovation and Transformation Under Armour's Transition to a Data-Driven Fitness Lifestyle Company – Will it Pay Off? - Digital Innovation and Transformation](https://d3.harvard.edu/platform-digit/wp-content/uploads/sites/2/2018/04/banner-photo-UA-1.png)